You are exactly right. How do we affect the shareholders? Let’s start some kind of movement
There first step is building awareness. The second step is building the organization. Third, develop the strategy. Fourth execution.
People get overwhelmed when looking at a mountain they must cross but when broken down into small, defined steps it becomes a series of simple, leapable hurdles.
Balancing the MSM is a mountain, but only insurmountable if you look at the horizon. Keep the focus on the next small step.