>>You can’t keep asswipes from acting like asswipes, it’s in their DNA.<<
Yes you can.
Take out the “first come first served”. Concerts have been doing it since the deaths in the 80s.
Give people numbers, hide the merchandise and hand it out from the back room.
Given that many of these people are
1) there for the gamble
2) Relling on ebay
This all needs to be controlled.
Yikes!
Make that “reselling” on ebay