But for Campbell’s to have a featured demographic it says they support that lifestyle. How about if they would have just had the Campbells logo with a bowl of soup pictured without a gay couple. That would be considered neutral, but yet I would still probably have a problem as they still decided to accept ad dollars in a GAY PUBLICATION. This ad was overtly gay showing a lesbian couple and a kid probably wondering where his father is. That is unforgetttable and unforgiveable. Campbells is going DOWN!
http://www.campbellsoupcompany.com/csr/nourish_advertising.asp
Their advertising “philosophy” is here.
“We strive to place our television advertisements within age-appropriate programming, and to avoid programming that contains gratuitous displays of violence, sex or profanity; disparages any religious, ethnic or political group; or implies that Campbell supports specific points of view.
We use very special care and consideration when advertising to children...”
Actually, the more I think about it, you are right. No soup for me!