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Don't Shoot the Messenger: Bad News for Martini Drinkers
The Wall Street Journal ^ | January 9, 2009 | Eric Felten

Posted on 01/10/2009 2:17:28 PM PST by 1rudeboy

Martini drinkers are conservatives. Not necessarily politically, but in temperament: They abjure fad and fashion in drink, hewing to the Platonic form of the cocktail. They would stand athwart history yelling Stop -- if yelling weren't inconsistent with the proper comportment of a Martini drinker. They dislike change. It is with some trepidation, then, that I bring what is almost certain to be received as appalling news: Noilly Prat, the dry vermouth considered by many devotees to be the only choice for a well-made Martini, is changing its U.S. formula.

"Noilly Prat is a necessary component of a dry martini," wrote the novelist and Martini connoisseur W. Somerset Maugham in 1958. He gave the French vermouth such a formidable endorsement that the company would, for years, devote full-page magazine advertisements to quoting his claim that, without Noilly Prat, "you can make a side car, a gimlet, a white lady, or a gin and bitters, but you cannot make a dry martini."

Maugham's digression into the essentiality of Noilly Prat comes from an essay in which Maugham is exploring a Hindu-inspired notion of man's fallen nature. "Man is born to sin," he writes, and "he would not be a man if he were devoid of evil." To flesh out his point, Maugham argues that "Evil is a necessary component of him just as (if I may be permitted a flippant comparison) Noilly Prat is a necessary component of a dry martini. . . ." The comparison may be flippant, but it does have a certain resonance. Just as evil is necessary to man, vermouth has come to be seen as a necessary evil in Martinis.

The question is, just how evil is the new Noilly Prat?

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
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To: Betis70
How is Hendricks?

Mmmm, I don't know that I've had it. I don't recall even seeing it in the stores here. I pretty much stick to Bombay.

41 posted on 01/10/2009 3:26:39 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
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To: Xenalyte
I just realized that I totally misplayed my hand . . . I could've started a vodka vs. gin flamewar.
42 posted on 01/10/2009 3:26:53 PM PST by 1rudeboy
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To: Sudetenland

Then there is Gordon’s which is better for G&Ts but also comes from the Tangueray company “by appointment to Her Magesty the Queen” (I’m reading it off of the label).


43 posted on 01/10/2009 3:28:34 PM PST by clinkclink (They're heeere.)
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To: 1rudeboy
I could've started a vodka vs. gin flamewar.

Burning gin is sacrilegious. ;)

44 posted on 01/10/2009 3:30:40 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
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To: 1rudeboy
I could've started a vodka vs. gin flamewar.

Burning gin is sacrilegious. ;)

45 posted on 01/10/2009 3:30:42 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
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To: Xenalyte
...gin is nasty. Vodka rules.

Blasphamy!!!

46 posted on 01/10/2009 3:31:27 PM PST by Publius
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To: Betis70

Hendricks has a little bit of a cucumber flavor to it. I think it makes a really good Bloody Mary (yeah, I make mine with gin instead of vodka), but I don’t know if it’d be great in a martini.


47 posted on 01/10/2009 3:32:45 PM PST by kenboy
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To: Big Giant Head
The Queen mother died a few years ago ... she was, I believe, a centurion.

The Queen Mum was a Roman soldier?

Or a Cylon.

48 posted on 01/10/2009 3:33:42 PM PST by kenboy
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To: Tribune7
Heavy breathing ping.....


49 posted on 01/10/2009 3:34:15 PM PST by Liz (The right to be left alone is the beginning of freedom. USSC Justice William O. Douglas)
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To: BobbyT

The sig O is a martini drinker. He uses gin and Noilly Prat in the old FDR proportions. More vermouth than they ordinarily use now.

Wonder what’s wrong with the new forumula and why NP is changing?


50 posted on 01/10/2009 3:35:57 PM PST by altura
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To: DugwayDuke

Why don’t you just swig gin from a paper bagged bottle then?

Never understood why omitting vermouth is considered cool... isn’t it just drinking gin?


51 posted on 01/10/2009 3:37:43 PM PST by altura
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To: 1rudeboy

“Noilly Prat is a necessary component of a dry martini,”

Prattle... True Martini drinkers know a good bottle of Vermouth should last a lifetime.


52 posted on 01/10/2009 3:39:34 PM PST by DoingTheFrenchMistake
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To: All
A martini that's a production number---supposedly the original recipe from a storied restaurant---Don the Beachcomber.

=======================================================

Don the Beachcomber Martini

Pour out capful from bottle of Tanqueray Gin (or Stolichnaya Vodka). Replace gin with capful vermouth. Add lime or lemon peel. Screw on cap; freezer overnight.

Fill empty 1/2 gallon milk carton w/ cold water. Immerse spirits bottle in water. Freezer 2 days. Remove; cut milk carton away. Freezer ice-covered bottle 30 days.

When ready to serve, the martini will be like syrup, and is exquisite.

53 posted on 01/10/2009 3:42:45 PM PST by Liz (The right to be left alone is the beginning of freedom. USSC Justice William O. Douglas)
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To: DoingTheFrenchMistake
True Martini drinkers know a good bottle of Vermouth should last a lifetime.

Interesting point. When my father died in 1997, I ran across a bottle of Noilly Prat vermouth in his liquor cabinet that had been purchased in 1946, the year of my parents' marriage.

54 posted on 01/10/2009 3:42:56 PM PST by Publius
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To: BobbyT

Jameson on the rocks.


55 posted on 01/10/2009 4:22:58 PM PST by Eagle Eye (Libs- If you don't have to play the rules then neither do we...THINK ABOUT IT!)
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To: Betis70

To make a truly dry martini, simply wave the bottle of vermouth over the glass.

Martinis are made with gin, period.


56 posted on 01/10/2009 4:22:59 PM PST by Hilltop (Control the high ground. Control the battlefield.)
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To: Desdemona

For the record, “vodka martinis” are dressed up lighter fluid. Yuck.


I prefer a gin martini (Sapphire, please with a twist), but enjoy a shaken vodka, too. But only if it is a very good vodka. Smirnoff is undrinkable, Absolut is just barely tolerable, and only if it is offered to me by the host (for free, if you get my point). But most good vodkas are not flavorless (and I’m not talking about the flavored ones) and they tend to come in fancy bottles at about $30 per bottle.


57 posted on 01/10/2009 4:24:07 PM PST by Atlas Sneezed (Guns don't kill people. Criminals and the governments that create them kill people.)
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To: Betis70
I decided one weekend to attempt Martinis since I'd never tasted one, so I bought a bottle of Tanqueray and one of Martini & Rossi Extra Dry vermouth.

Gack! I could not go the martini in any ratio that I mixed it.

The gin ended up in Tom Collinses and I drank the vermouth chilled.

Give me Chivas neat, any day.

58 posted on 01/10/2009 4:34:57 PM PST by Max in Utah (A nation can survive its fools, and even the ambitious. But it cannot survive treason from within.)
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To: 1rudeboy
I thought all this time that us conservatives were knuckle draggers that drank boilermakers with Ten High shooters before we went out and beat on a fag heterosexually challenged male.
59 posted on 01/10/2009 4:39:19 PM PST by JimSEA
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To: Big Giant Head
The Queen mother died a few years ago ... she was, I believe, a centurion

The Queen Mum was a Roman soldier?

Excuse the crap out of me ... I use the word infrequently ... centenarian (in my humble illiterate world) is the word I was grasping for ... my profuse apologies.

60 posted on 01/10/2009 7:16:15 PM PST by BluH2o
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