Posted on 06/16/2009 3:01:14 PM PDT by God luvs America
Thank you for taking the time to contact McDonald’s and share your feelings about our commercial placements. We appreciate the opportunity to address your concerns.
First and foremost, please know that the relationship we have with our customers is one we value greatly. Our customers are at the heart of every decision we make, and we would never do anything to intentionally offend any of our customers.
When it comes to determining where we advertise, we have an obligation to our customers, employees, franchisees, and shareholders to reach our customers as effectively as possible. To that end, we work hard to have an ongoing dialog with all the media outlets with which we work. We regularly review programming where our advertising messages appear, and strive to associate our messages with programming that is relevant and entertaining and that speaks to our customers.
That said, it’s important to understand that McDonald’s is not directly involved with network/radio programming decisions. As an advertiser, our role is not to determine what broadcasters should or should not air. That decision belongs to the broadcaster and, ultimately, to the individual viewer. However, we recognize our customers support a diverse view of programming interests. As such, we appreciate you sharing your opinion and have shared it with our Marketing Department where it will be considered for future advertising decisions.
Please be assured that we will continue to search for entertaining, responsible programming for the placement of our commercials.
Again, thank you for contacting McDonald’s.
Lisa
McDonald’s Customer Response Center
My response would get me banned from FR.”
They must all share the same source for these replies.
1
I totally agree with what you said. I'm guessing that we actually agree on all this.
The point I'm trying to make is that if we make a HUGE stink about the double-standard then maybe we'll start seeing fewer attacks on us and maybe the start of some attacks on them. Some real-life fair and balanced media coverage for a change. :0)
No kidding, Mickey D. Why do you think we're writing????
I don’t think we should worry about bland responses from advertisers. If they get enough negative mail, they will react, no doubt about it.
And, aren’t we supposed to be fighting Letterman, not each other?
WoW! That’s great..but does that mean internet ads? Why not airtime?
Ok, are you saying he wasn’t being politically correct?
If I've given the impression that I'm fighting fellow FReepers then I'm sorry. That wasn't my intent.
I’m surprised their reply wasn’t more specific and didn’t denounce the actions of letterman. They are a family orientated corp. That answer could have been written by any company—
This is going to take some doing to get past this form letter crap we may have to go the CEO’s next time.
Yes Ford disappointed me, the absence of the Sorry word this is going to happen again and this was good practice though.
I have to agree with nautinurse. Did you even notice the protestors were recognized by the media? Volunteering time is Not a bad thing.
You will not gain allies here, and maybe you don’t want to. I don’t know what your intentions are, but you are starting off on the wrong foot.
...and FR ain't half bad...
What r u like 14yrs old or something?
Someone thinks you should Go back to DU.
He’d have to had multiple IP’s to not get caught.
In my opinion, the joke got the facts wrong, and wouldn’t have been funny even if it got them right. Then his non-apology got him in hot water.
He should have legitimately apologized, or at least given a non-sarcastic one. He shouldn’t lose his job over that error. the PC issue is whether he should apologize over a joke that was wrong on its face, and wrong in interpretation. He did so (eventually), and Palin accepted it, so it’s time to move on. Incidentally, even if she didn’t accept it, I would believe it’s time to move on once an “official, for real” apology is made.
So I respectfully dissent from the majority opinion on FR as regards this issue.
Check posts 27 and 51. I think he said he has 10 different email addresses.
This is - for the most part - a forum of civilized debate.
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