He’s a real a-hole in real life. He started at KSFO and everyone there hated his guts.
It went well beyond the A-hole level. He purposefully set about to push out a Bay Area conservative legend - Jim Eason. He began persistent attacks and when that didn't give him the traction he began to accost Jim's daughter who was producing his show. Jim retired to North Carolina rather than continue to deal with Savage.