I believe the general voting public is dumber than a box of rocks and the press told them it was cool to vote Democrat, so they did.
If the Democrat "brand" can be destroyed and enough believe that it is no longer "cool" to vote RAT, then they'll start voting Republican.
Of course, this is simplifying it but we cannot dismiss the effect of the media being in the tank for RATS.
The media simply wants to make a buck on Obama. They do not care where he gets all his money used for political promotion ads. When Obama runs out of cash he will not have anymore influence because the Big media will look for another Obama. Whoever runs against him will need millions to compete. Whoever has negatives will have to spend more money on political ads.