Posted on 11/19/2009 3:49:23 PM PST by kozanne
How do all the retail stores sell what they do for what they do on Black Friday? Look up “leader loss” and you might get a bit of insight.
You might want to remember that institutions buy a lot of copies of books like this, public and academic libraries in particular. They buy multiple copies [my library has bought 6 copies so far] and they have lists of people who are putting it on hold. This will accelerate for a few months, they will buy more copies as more people request the book.
Some businesses buy a number of copies as sales promotions for other products. There is more to this than individual sales. These figures don’t usually get published.
I bought it on Amazon.com a couple days ago for less than $10. I also bought a couple other books for my kids, a drum book and a flute book. My total was about $35. I’m sure the cost on the latter two books was almost nothing so Amazon made money off from me. I guess their loss leader worked.
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