Posted on 12/18/2009 7:35:24 AM PST by SoonerStorm09
FORT WORTH -- Good riddance?
We can’t recall the last time a company promoted the end of a product.
Did Ford extol the Edsel? Coke the New Coke?
Yet we have Whataburger buying little ads, setting up toll-free hot lines and Web sites, then paying PR people to call attention to the withdrawal of what is easily the Corpus Christi-based chain’s unhealthiest menu item: The A1 Thick and Hearty Burger.
The burger has lost its pizzazz, said a PR person with SPM Communications of Dallas, who is not authorized to be quoted by name,
Wednesday night, a North Texas hairstylist named Heather was scheduled to mount a "support group" gathering at an Irving Whataburger to mark the Dec. 21 disappearance of the 1,050-calorie, half-pound hamburger that packs 62 grams of fat, according to the chain’s Web site.
(Excerpt) Read more at reddirtreport.com ...
The Fat Police can stuff it. Americans eat what they want. If we want that Whataburger; we are going to have that Whataburger.
I’m sick of the food nazis.
Well, they may be around, but that wasn't what happened here... LOL...
Apparently Whataburger decided that this "limited edition burger" had reached the "end of the line" and it was time to retire it, so they put out a "notice of retirement"... :-)
Since 1998, Whataburger has heard from legions of loyal fans who have patiently awaited the annual return of one of the company’s most popular limited availability burgers. And though some have petitioned Whataburger to keep the burger on menus permanently, the ‘love’ for the A.1.® Thick & Hearty Burger® has waned and so it is time to move on.
The Fat Police can stuff it. Americans eat what they want. If we want that Whataburger; we are going to have that Whataburger.
LOL... that's not what this was about...
It's a PR campaign for the "retirement" of a "limited edition burger"... :-)
See Post #39
I’m gonna have to do it, then... :-)
I’m also going to order that hamburger that is going into retirement...
They knew what they were doing for this PR/Sales Campaign
I don’t get it. It is apparent that there is a market for the item (even just gauging the comments here ;), and their products are “made to order” so it isn’t like they have to fear excess inventory, so what’s the beef (ha-ha)?
Are they caving to external diet-nazi pressures?
Me too. I haven't had a Whataburger for awhile.
Are they caving to external diet-nazi pressures?
No, they're simply doing a "marketing campaign" out of a discontinued item... LOL...
And that's pretty smart, actually. I think most companies just quietly discontinue something when it's not selling. These guys, apparently, are having it go out with a [marketing] boom... :-)
See Post #39
Just think of it as a "hamburger retirement party"... LOL...
I grew up in a small town just north of Corpus. I have been eating Whataburgers since I can remember. Back in those days they just had one size burger - BIG. Once a month it was a treat to eat there; Dad would order four “sissy burgers”, the kids & Mother ate a half of one and Dad ate one & a half. We would bring a Whataburger gallon jug with us and they filled it with Root Beer for $.15.
added to list of things I miss about Texas.
(Snuffers, Pappacitos, Simon David, Bootsburger, etc.)
what-a-burger
We don't have "In&Out" or "Whataburgers" in KC, but we do have Hardees, which is owned by Carl's Jr. And I really like them. Their burgers are pretty darned good. Plus, I love the fact that they'll use meat as a condiment! They had a "Philly Steak & Cheese Burger" that had a 1/3 pound burger, plus roast beef & cheese, with a side of au jus! It was actually pretty good!
And I love their commercials, especially the ones with Padma!
Mark
I'll have to check them out... They recently opened one in Lee's Summit, MO, near my home.
Mark
They became Hardees! Every now and then, Hardees will bring back the "Big Chef" burger.
Mark
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