Posted on 03/29/2010 5:33:50 PM PDT by Steelfish
For some reason CNN commands a rate premium over the other cable channels which can amount to double that of Fox and MSNBC. Apparently the Ad buyers on Madison avenue still patronize their fellow Democrats. I wonder if their clients realize what's going on.
After losing its ratings lead and falling to last in primetime, the once-dominant CNN stands to lose the last piece of top-shelf value still attached to its business side: premium pricing. Time Warner-owned CNN, while getting beaten handily in the ratings race and having fallen to fourth place in rankings, still commands higher ad rates than rivals — in some cases double those of Fox News and MSNBC. But perhaps not for long. While advertisers have been willing to shell out more for CNN’s venerable brand, broad audience reach and less-opinionated programming, media buyers said the network’s ratings slide is likely to bring down pricing. CNN’s long, steady ratings decline now has some Madison Avenue executives wondering how much longer it will command an advertising premium — the last advantage it holds over rivals. “They will maintain a premium, but will it stay this high?” asked one ad buyer. “I think it will probably go down.”
Definition of Hell: Trapped at an aiport with the loud CNN monitors everywhere making you want to bang your head against the wall.
Who in their right mind can tolerate CNN or MSNBC?
I keep wondering about this. Does CNN have a monopoly on transmissions in airports and major hotel lobbies?
Even the libs can’t stand to see their own lies everyday.
Why watch all the orchestrated lies?
Yes, and I wonder what their ratings would REALLY be without the monopoly on transmissions in airports and major hotel lobbies?
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