Actually, the referenced article is the result of two factors:
1) First, a scientist is trying to get some media attention directed toward his research.
2) Second, there is too much research money running about that funds scientists to look into these matters.
It's not that big a deal that he's trying to get his 15 minutes of fame. But no doubt the real eco-whores will try and us it somehow to promote their version of "climate change."
Indeed.
LLS