What this church is doing is making a business decision.
They are in effect taking on the “risk” that putting on these prices will attract more people to come, who will of course listen to their message of prosperity-for-you-when-you-give-your-money and give a rich donation.
They calculate that ON THE NET, they will come out FINANCIALLY positive.
*THAT* looks like their main goal.
This type of marketing attracts mostly Democrats. People they've never seen before will show up once, take anything not nailed down, from light bulbs to all the bathroom toilet paper, scratch their name into the furniture, then never be seen from again.