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White House Seeks to Rebrand Global Warming
Yahoo News ^ | September 17, 2010 | Brett Michael Dykes

Posted on 09/18/2010 7:01:50 PM PDT by lbryce

We live in the age of rebranding. If something isn't working in business, politics or government, the first remedy is often to change the offending product's name. In order to shake off an embattled public image, tobacco giant Philip Morris became Altria. The Minerals Management Service, which became a byword for corrupt and industry-captured oversight of offshore drilling is now the Bureau of Ocean Energy Management, Regulation and Enforcement. And so on.

And now the White House is following the same playbook in trying to guide environmental debate away from the contentious phrase "global warming." In its place, the administration suggests the phrase "global climate disruption" when discussing environmental issues.

According to a report by Fox News, White House science adviser John Holdren gave a speech last week in Oslo, Norway, urging adoption of the new terminology. Calling global warming a "dangerous misnomer," Holdren argued that the term is essentially too light and fluffy, since he believes the climate issues facing humanity are more dire and complex.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; Government
KEYWORDS: algore; globalwarming
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Calling global warming a "dangerous misnomer," Holdren argued that the term is essentially too light and fluffy...
Too light and fluffy. lol...
"Descent into Hell" had the proper tone and sense of urgency but the term was already being reserved to describe the O's first years in office. Rebranding the term for the phenomena of meteorological anomalies, warming trend as cycle of normal weather patterns that have been reported won't change the fact that it is all politically motivated, bogus hocus pocus.
1 posted on 09/18/2010 7:01:55 PM PDT by lbryce
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To: lbryce

RINO frying.


2 posted on 09/18/2010 7:02:35 PM PDT by Paladin2
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To: lbryce

GLOBULL WARMING

Global Lying


3 posted on 09/18/2010 7:03:48 PM PDT by Secret Agent Man (I'd like to tell you, but then I'd have to kill you.)
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To: Paladin2

I was thinking they could name it what it is “Bull Sh*t”


4 posted on 09/18/2010 7:04:33 PM PDT by JoanneSD
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To: lbryce

A rat by any other name is still............

Rebranding won’t keep the whole premise from being a lie.


5 posted on 09/18/2010 7:06:35 PM PDT by LUV W (DIMs?......start packin'--you're fired!....I can see November from my house!)
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To: lbryce

Ever notice when a company makes something “new and improved” it usually is lousy? Here is to this being another idea that fails!


6 posted on 09/18/2010 7:06:51 PM PDT by ColdOne (November and Beyond! Do not vote for Obama Republicans! Rove who?)
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To: lbryce

They created this branding with 20 years of propaganda.


7 posted on 09/18/2010 7:09:29 PM PDT by Always Right
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To: lbryce

The image is so discredited that “rebranding” is not enough. What is needed is a sign reading: “America. Under New Management.”


8 posted on 09/18/2010 7:10:29 PM PDT by hellbender
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To: lbryce

Holdren should be given a piss test before they allow him to fly off to Oslo to “represent” US.


9 posted on 09/18/2010 7:11:15 PM PDT by FlingWingFlyer (This isn't going to be "another 1994"! It's another 1776!)
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To: lbryce

Flaming Marxism is a better term for it. It’s hot now give me what you’ve got!


10 posted on 09/18/2010 7:14:36 PM PDT by mplsconservative (I stand with Israel.)
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To: lbryce

“Global Climate Disruption” really sucks too! GCD sounds like some kind of STD. I like ShamWow! but that name has already been taken.


11 posted on 09/18/2010 7:14:58 PM PDT by FlingWingFlyer (This isn't going to be "another 1994"! It's another 1776!)
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To: lbryce

When is the announcement of the new logo they’ve come up with for it?


12 posted on 09/18/2010 7:15:24 PM PDT by Wissa (Gone Galt)
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To: lbryce

They want to relabel it “Global Climate Disruption”? Ha ha, Seven syllables, three words, 23 letters. It won’t fit in a headline; it will be mangled by the Ted Baxter-dense media heads.

The successful labels are pithy and conjure an image: Death Panels, Star Wars, Feminazi.


13 posted on 09/18/2010 7:16:46 PM PDT by Dr. Sivana (There is no salvation in politics)
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To: lbryce
Call it whatever you want - I ain't paying any attention. Man, so puny that he cannot even steer a hurricane away from NO, certainly does not have the power to change the globe's climate either way - to cause the heating, or to fix the heating.

Try examining the effects of the sun. Then maybe one should think about the powers in the universe and the powers of man.
14 posted on 09/18/2010 7:18:58 PM PDT by Cheerio (Barry Hussein Soetoro-0bama=The Complete Destruction of American Capitalism)
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To: lbryce

AIG was re-branded as 21st Century Insurance. It can be done however when it comes to Global Warming, you can put lipstick on a Wookie...


15 posted on 09/18/2010 7:19:10 PM PDT by eaglestar
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To: lbryce
A lie by any other name is still a lie.
16 posted on 09/18/2010 7:20:52 PM PDT by eggman (JournOlist - All the news we choose to use and abuse.)
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To: lbryce
The problem for Holdren is that Anthropogenic Global Warming is, at least, a scientific theory. Its basis is weak. Models of global climate show warming only when certain forcing is used, but at least it has some scientific basis. Global climate disruption has absolutely NO scientific basis. There is NO scientific theory that predicts “global climate disruption”. It is purely a political term. It may be good politics (for him), but it ain't science.
17 posted on 09/18/2010 7:21:16 PM PDT by norwaypinesavage (Galileo: In science, the authority of a thousand is not worth the humble reasoning of one individual)
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To: Cheerio
Man, so puny that he cannot even steer a hurricane away from NO,

Didn't you hear? Rove (or was it Bush?) steered it INTO New Orleans.

18 posted on 09/18/2010 7:22:45 PM PDT by Wissa (Gone Galt)
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To: lbryce

“Global Climate Disruption”? Egad! So what does a “disrupted” climate look like, anyway? Yeah. A climate.


19 posted on 09/18/2010 7:23:47 PM PDT by Billthedrill
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To: lbryce

They managed to re-brand Communism, so perhaps this will work for ‘em.


20 posted on 09/18/2010 7:23:59 PM PDT by RepublicanMeansAmerican
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