Just a guess, but duds and suds? Big in Colorado, a neighboring state.
Maybe... All I remember is the commercial. There was a rather "full figured" girl doing her laundry, bowling, going back to her laundry and, finally, dancing the night away.
For some reason, I laughed my butt off every time I saw the commercial. But then again, I'm easily amused.
I lived on the south side of town and drove past the place everyday on my way to the base; but I never visited the establishment...