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Money Pit? CNBC's Maria Bartiromo Loses 40% Of Demo Viewers In 2010 (From ABB thread)
Businessinsider.com ^ | Jan. 3, 2011, 3:47 PM | Glynnis MacNicol

Posted on 01/04/2011 2:46:31 PM PST by SanFranDan

2010 was not good to CNBC's Maria Bartiromo.

Bartiromo, arguably the most recognizable face at CNBC, lost 40% of her demo (ages 25-54) viewers in 2010 according to Nielsen. Yes.

Bartiromo is not alone. CNBC saw one of its worst years in the 25-54 demo in the past decade and ratings are way down across the board, but Bartiromo suffered the worst drop. [Numbers below].

Clearly the entire network needs a shot in the arm that goes way beyond Jim Cramer's excessively energetic show. However, the sort of headlines the newschannel might generate by switching up Bartiromo's chair might be just the thing.

A few years back the obvious successor to Bartiromo was Erin Burnett, but over the years Burnett has lost her newness factor raising the question: is it time for some fresh blood?

(Excerpt) Read more at businessinsider.com ...


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To: preacher

Once I figured out we had Fox Business, I turned them on also. Hubby still keeps CNBC on in the bedroom, he likes Rick Santelli and Mark Haynes (even tho Mark is a HUGE lib, he’s a funny guy).


41 posted on 01/04/2011 6:24:27 PM PST by Mama Shawna
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To: Mama Shawna

http://www.businessinsider.com/the-women-of-cable-news-winners-and-losers-in-2010-2010-12#


42 posted on 01/05/2011 11:03:32 PM PST by gman992
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To: dennisw

Dylan Ratigan, insane host on MSNBC was the host back in 2008-09. He was very good in describing what was going on. They were working hard to not be political on that show. I was unhappy he left. Now we see he is crazed!


43 posted on 01/08/2011 10:06:01 PM PST by joelt
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