When Big Bear was in business, they tried to hitch their wagon to John Cooper’s star, IIRC. Lot of good that did them.
And we all know that if you played even a couple of seasons for OSU, and kept your nose clean, some insurance agent, car dealership, real estate developer or radio/TV station is going to give you a gig, "just because." I mean, Demetrious Stanley and his pimp suits on Channel 6? Pretty embarrassing, although not as embarrassing as John Corby having Schlichter on his show twice a week last fall.