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Book and speeches that promote ideas are not the same as a appearing in mindless reality show with a bimbo like Kate Gosselin. That borders on the absurd.

She's savvy enough to do both. In politics, you have to be seen as likeable: and the target for Sarah Palin's Alaska was a demographic group likely to be favorable to her during as 2012 Presidential run.

And, it didn't hurt that it was *positive* publicity where she controlled the message rather than being hit with set-up questions, lied about, and misquoted.

Nor did it hurt that she was smart enough to arrange to be PAID *FOR* the publicity, rather than expend scarce cash to pay someone else for it.

So she got paid for editorial control for a message presenting her in a favorable life.

Just another day in the life of Our Lady of The Tundra, She of the Immaculate Convention^TM.

Then, why did she praise and endorse Perry FOR GOVERNOR in 2010?

Asked and answered.

Cheers!

And, it didn't hurt that it was *positive* publicity where she controlled the message rather than being hit with set-up questions, lied about, and misquoted.

Given that her poll numbers with the general public started tanking right after that, I wouldn't be so sure that the publicity was all that positive.