“Herman Cain is a great speaker, but he won’t get elected and he knows it. He’s not even campaigning in Iowa, NH and SC.”
BS. Cain is a multimillionaire and he doesn’t need to sell any books to make money.
You may not understand his political strategy but you can’t deny that it’s working. Just look at the polls.
How much has he increased his donations lately? You guys have so much faith in his way of thinking, as his campaign to release the figures of contributions received per day since the 30th of September.
“An e-mail that went out to Cain supporters the day before his upset victory in the Florida straw poll wasn’t about one of Cain’s policy positions but instead offered them a chance to buy a collector’s edition box set of the book, complete with a red case and gold trim. “Consider giving a loved one a copy of This is Herman Cain,” it said. “You wouldn’t be giving them just a book. You’d give them a gift to open again and again.”
Cain spokesman J.D. Gordon noted that going whole hog for the Republican nomination and climbing the bestseller list aren’t mutually exclusive. (Cain’s book ranked 10th on Amazon.com’s bestsellers list this week.) “There’s a natural synergy between the book tour and the campaign, though they are separate events,” Gordon said, adding that no campaign funds are being spent on book promotion.
One GOP strategist said he didn’t think Cain’s book tour was bad strategy – business strategy, at least. Cain knows he isn’t going to win the nomination, despite his recent rise in the polls, said Rich Galen, a Republican consultant and former aide to House Speaker Newt Gingrich, who is also vying for the nomination.
“It’s very smart to leverage his political surge to sell more books,” Galen said. “He’s a smart businessman.” “