A friend of mine who’s a political consultant told me that they consider the mailing a success if it’s read in the time it takes to walk form the mailbox to the garbage can. They send multiple mailers because it’s all about the number of impressions (Eyes on the candidates name and photo)
I realize it’s the repetitions they believe that make a difference. That might work for someone undecided. People want real change. Not Obozo’s snake oil reminiscent of a medicine show.
They’re tired of politicians and the perpetual barrage of campaign materials.