Advertising people don't put meaningless things in commercials, even in Internet political ads. They showed something that caught peoples attention. No one has seen smoking in an advertisement on television in thirty years. Maybe there wasn't a message in there for you and that's fine. Ads are targeted to specific groups. The speaker in the video talked about running an unconventional campaign. They made an unconventional ad which broke an advertising and political taboo. Some people will now associate "unconventional" or "real" with the campaign.
As for the head shaking, it goes with the text. "If I DIDN'T believe that..." "We've run a campaign like NOBODY'S ever seen." and "Americas NEVER seen a candidate like Herman Cain." He's reinforcing his words with body language. If he was nodding during those sentences it wouldn't fit. Clever advertising.
No, shaking one's head no, means that the person talking doesn't believe in/agree with what he/she is saying. I truly doubt that they got any advice for this thing, but IF they did, that person or persons should be fired on the spot!
Sadly, I fear that you're seeing what you want to see, along with the other folks here who are claiming that this is a great ad.....which it isn't. It isn't even an ad!
I asked you what the "substance" in the ad is. You didn't tell me. I'd still like to know, so please give it another try.
good insights - gotta admit I was a little puzzled - still not sure about the unnatural head whipping at 21 seconds - looked kind of weird
Was listening to political pundit John Batchelor when his guest brought up the ad. Batchelor’s head just about exploded over the smoking.
How can anyone not see the cigarette is one giant middle finger to the PC crowd?
How about negative. The vast majority of people in this Country have negative associations with smoking and smokers. Why do you think Obama did everything he could to hide his habit, even though he was seen as "cool"?