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FCC passes rules banning extra-loud commercials
CBS News ^ | 12/13/11 | Lucy Madison

Posted on 12/13/2011 12:35:41 PM PST by americanophile

The Federal Communications Commission (FCC) on Tuesday voted unanimously to approve rules implementing legislation that makes it illegal for advertisers to pump up the volume during television commercial breaks.

The law, called the Commercial Advertisement Loudness Mitigation (CALM) Act, aims to answer the complaints of Americans who have for years protested that commercials are too loud.

"The Federal Communications Commission (FCC) today took a major step toward eliminating one of the most persistent problems of the television age - loud commercials," the FCC said in a statement following the passage of the CALM rules. "Congress gave the Commission, for the first time, authority to address the problem of excessive commercial loudness."

The legislation, which is slated to go into effect on December 13, 2012, dictates that cable providers be responsible for the volume of the advertisements they run, both locally and nationally.

(Excerpt) Read more at cbsnews.com ...


TOPICS: Culture/Society; Government
KEYWORDS: commerical; fcc; tv; volume
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To: Owl_Eagle
or even if a service was offered by cable or television companies

There is always TIVO, and its generic counterpart, offered by most cable companies, the Digital Video Recorder. I record virtually everything that I ultimately watch, and I can zip through a commercial at top speed, never hearing a word of it and only seeing enough of it to determine when it is over.

The best use I have found is in watching NFL games. I record the show from the beginning and start watching my recording about 90 minutes later. I zoom through all the commercials, all of the referee's reviews, the interminably repetitious 25 views of whether the receiver had possession with both feet in bounds, etc. If the game is interesting and the commentators have some insights, I will listen to their discussion during the huddle. Otherwise, I just zip ahead to the next play. I have watched an entire game in about an hour. More intensive viewing takes maybe an hour and a half. I absolutely cannot watch a game live that starts at 1 o'clock and ends at 4:15. The only caveat is to keep friends from spoiling the drama by phoning. I just don't pick it up.

21 posted on 12/13/2011 1:13:15 PM PST by TruthShallSetYouFree ("Nanny Care State" is not a Division 3 football powerhouse.)
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To: JoeProBono

Billy Mays: Cocaine... It’ll clean your clock!


22 posted on 12/13/2011 1:14:36 PM PST by Mashood
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To: oh8eleven
And what about commercials that flash through 50 scene changes in less than 30 seconds?

I agree. And then they repeat the same one after an intervening 30-second ad. So if you didn't pull your hair out the first time, they'll get you the second go-around.

23 posted on 12/13/2011 1:17:19 PM PST by roadcat
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To: DoughtyOne
Agreed. Now, if they could just ban an extra-loud F. C. C., N. T. S. B., and many other agencies.

First they came for the extra loud commercials.....

Then they came for the "can you hear me now guy"....

LOL, couldn't resist!

24 posted on 12/13/2011 1:30:11 PM PST by Las Vegas Ron (Rush Limbaugh = the Beethoven of talk radio)
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To: animal172

Yes, that one. This kinda garbage drives me insane.

I’m surprised that it doesn’t come with tax payer funded porno movies.

I figure that if folks want to use this stuff, fine, but they should buy the junk out of their own pocket.

Maybe these folks should try a glass of wine and shop-vac. LOL


25 posted on 12/13/2011 1:30:41 PM PST by Gator113 (~Just livin' life, my way~.. Newt/Palin-West-2012."got a lot swirling around in my head.")
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To: Las Vegas Ron

Oh yeah, wait a minute...

;^)


26 posted on 12/13/2011 1:38:07 PM PST by DoughtyOne (Why back in '88, Conservatives backed Gore in Texas. What Reagan revolution? What laegacy?)
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To: americanophile

Now if they would just tackle the problem of people driving around with their damn fog lights on all the time.


27 posted on 12/13/2011 1:52:59 PM PST by Busywhiskers ("Once you have wrestled, everything else in life is easy" -Dan Gable)
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To: DoughtyOne

;)


28 posted on 12/13/2011 2:08:55 PM PST by Las Vegas Ron (Rush Limbaugh = the Beethoven of talk radio)
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To: Busywhiskers
Yeah, but how else are you going to see the frogs. Oh, fog lights. Never-mind...

Roseanne RoseannaDanna

29 posted on 12/13/2011 2:13:50 PM PST by DoughtyOne (Why back in '88, Conservatives backed Gore in Texas. What Reagan revolution? What laegacy?)
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To: JoeProBono

Oh those Billy Mays commercials were the worst offenders! I would try to watch TV after hubby went to sleep. I would turn down the TV as low as it could go but still be able to understand what was said. Then a Billy Mays commercial would come on LOUD, and him yelling! It was awful!


30 posted on 12/13/2011 2:15:39 PM PST by passionfruit (When illegals become legal, even they won't do the work Americans won't do)
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To: americanophile

Good grief! Has no one in DC heard of a ‘Volume’ or ‘Mute’ button? Yes, many commecials are WAY too loud, but I am able to turn down the sound on offenders without government assistance.


31 posted on 12/13/2011 2:46:05 PM PST by bigredkitty1 (March 5,2010. Rest in peace, sweet boy. I will miss you, Big Red.)
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To: americanophile

They need an entire year to turn down the volume?


32 posted on 12/13/2011 2:48:10 PM PST by Churchillspirit
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To: sit-rep

personally I sort of rely on loud commercials to wake me up, get me off the couch and upstairs to a proper bed.


33 posted on 12/13/2011 2:48:10 PM PST by Buckeye McFrog
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To: TruthShallSetYouFree
The best use I have found is in watching NFL games.

Have you seen NFL Replay on the NFL network? Simply incredible! I don't know how they cobble it together, but it's amazing! The play by play audio makes sense, the punt into the end zone is edited out. One day, all NFL games and NCAA games will be available I that format, and that is the day I shall retire!

34 posted on 12/13/2011 2:53:34 PM PST by South Hawthorne (In Memory of my dear Friend Henry Lee II)
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To: Gator113

What shows are you watching?


35 posted on 12/13/2011 3:00:28 PM PST by SengirV
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To: ColdOne

I agree as well. It is beyond annoying to lower the commercials only to raise the volume when the show comes back on.


36 posted on 12/13/2011 3:02:42 PM PST by momtothree
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To: americanophile

I can’t believe what I’m reading on this thread.

Isn’t Free Republic meant to be a site that cheers for small government?

How the hell are we ever going to get there if you want government to monitor and indulge in prosecutions over things like this?

I can deal with loud TV commercials myself. I do not need a government dept to do it for me.


37 posted on 12/13/2011 3:21:38 PM PST by wistful
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To: Owl_Eagle
It’d be nice if the free market would just put an end to this, obnoxious commercials, or even if a service was offered by cable or television companies, but failing that, I suppose this is acceptable.

With me, the free market already has put an end. I never watch programs live. I DVR them, watch the recording later, and skip over the commercials entirely.

38 posted on 12/13/2011 4:25:24 PM PST by PapaBear3625 (During times of universal deceit, telling the truth becomes a revolutionary act.)
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To: Buckeye McFrog

ya well... a failed 20+ year marriage and doin just that, anymore i just reach for the power on the remote brother...


39 posted on 12/13/2011 4:30:04 PM PST by sit-rep
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To: SengirV

I’ve seen them pop up on different channels. I generally watch Faux News and occasionally SiFi. I couldn’t tell you more detail.

BUT, if you really want one, you could probably order one over the net.... good luck. LOL


40 posted on 12/13/2011 4:35:29 PM PST by Gator113 (~Just livin' life, my way~.. Newt/Palin-West-2012."got a lot swirling around in my head.")
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