Easy fix. Don’t watch the super bowl and let them know you won’t watch it.
They say 100 million people watch the Superbowl so having any affect would take a serious boycott which as you know never work. I think the best part about this for the network is the controversy. What I think should happen is just ignore the gesture and then the network will not get all this “great” free publicity. They love it but to have news stories about this which nobody noticed while watching it a bit much. Same with the Janet Jackson thing.....nobody saw it until the stories came out and then everyone went to their DVRs or You Tube to see what the fuss was about. Ignoring the controversy in this situation is best IMHO.