[philman_36]

@THE 1992 DEBATES : Excerpts: 3 Candidates Address Character, Change, Problems
Bill Clinton: "The most important distinction in this campaign is that I represent real hope for change, a departure from trickle-down economics, a departure from tax-and-spend economics, to invest in growth.
"But before I can do that, I must challenge the American people to change, and they must decide.
"Tonight I have to say to the President: Mr. Bush, for 12 years you've had it your way. You've had your chance, and it didn't work. It's time to change. I want to bring that change to the American people. But we must all decide first we have the courage to change for hope and a better tomorrow."

When going back to the well works you keep going back to the well.

Of course, some people might call that mental conditioning.

[philman_36]

@“Shaping Mental and Moral Forces”: Memo on Propaganda
Propaganda is the inculcation of a desired mental attitude in people. Hence any method of communication is a potential carrier of propaganda, and no medium of communication known to the human race can be ignored by the propagandist.
Snip...In combating the enemy, propaganda offers two channels. A positive assertion of your beliefs and aims, and a refutation of his assertions. The first has the power of attack. The second has the weakness of negative approach. To deny an enemy statement attacking you is to give it wider publicity. Many people feel subconsciously that where there’s smoke there’s fire. It is this factor that Hitler stresses constantly in his claims that a flagrant lie, if turned into a slogan and repeated often enough, is to be half believed.
Denial of a lie dignifies it and further publicizes it. Moreover it is a defensive strategy and has the weakness of defensive strategy. Positive attack on the enemy has strategical strengths akin to those of positive attack in military operations.