Don't Worry, Folks: Advertisers Who Don't Want Your Business Will Be Replaced

Rush Limbaugh.com ^ | March 5, 2012 | Rush Limbaugh

[Kaslin]

BEGIN TRANSCRIPT

The left, folks -- the media -- are giddy that some advertisers have said they're leaving the program. And I'm sorry to see 'em go. They have profited handsomely from you. These advertisers who have split the scene have done very well due to their access to you, my audience, from this program. To offer their products and services to you through this venue is the best opportunity that they have ever had to advertise their wares. Now they've been chosen to deny themselves that access, and that's a business decision, and it's theirs alone to make.

They've decided they don't want you or your business anymore.

So be it.

For me, this program is always about you. You talk to anybody that knows me who asks me about this program, and I always say, "It's all for the audience," because if you're not there, all the rest of this is academic. This show is about you. It's not about the advertisers. I knew the political inclinations of these people. They didn't care when they were profiting -- and I didn't, either. Everybody's able to put these things aside for the sake of mutual beneficial business activity. No radio broadcast will succeed by putting business ahead of the needs of its loyal audience, and that audience is you. My success has come from you. My focus has always and always will be on you.

And I'm still not through.

BREAK TRANSCRIPT

RUSH: As I was saying, ladies and gentlemen, this show has always been about you. It has always been about meeting and surpassing your expectations as an audience on any level that I can imagine, on any level for which I have empathy. If this program were about the advertising... (laughing) you don't know the kind of commercials you'd be treated to. I reject millions of dollars of advertising a year, much to the chagrin of my hardworking sales staff. Millions, folks, including, I might add, General Motors. What would you have thought, if, after the government took over General Motors, I started advertising General Motors? I made the decision not to accept that because you, the audience, come first. Because no successful program puts the audience second or third.

See, I understand my successes come from you. During the year many of you regale me with how much the program has meant to you personally, your family, over the years. Every Thanksgiving and Christmas I take time out to tell you that no matter what this program's meant to you, it can't compare to what you have meant to me and my family. In fact, I have no adequate way to express my gratitude to you. Just doesn't exist. It's how great my gratitude for all of you is. Without you, advertisers would have no need to participate in this program. So what we're gonna do is replace those that leave, those that no longer want access to you, those advertisers who no longer want your business, fine. We'll replace them. It's simple, really.

Advertising's a business decision. It's not a social one. Only the leftists try to use extortion, pressure, threats to silence opposing voices. We don't do that. Never, ever do any of us on our side of the aisle try to suppress the speech or the voices of those with whom we disagree, and we never will. So as you've always done, you make your own business decisions about the products and services you buy. But don't be like the opposition. That was my mistake last week. Don't make it yours.

So let me do this one more, and then we're not gonna do it again. I should not have used the language I did about Sandra Fluke. It was wrong and, despite all the theories, my apology to her was for simply using inappropriate words. I'm not going to wait for apologies from the left ever. And you shouldn't, either. They won't come. You won't get apologies from people like Bill Maher or all the other leftists who have said some of the most horrible, despicable things about us, and people like Sarah Palin. They get rewarded for those despicable things. They get to make movies out of their despicable things and amplify them. But all of the other leftists that call me and other conservatives the most rude and explicit names, never an apology. In fact, they get patted on the back. Don't expect apologies. They are never going to apologize to you or me or any of us. That's the difference between them and us, and it's one more reason why ultimately we will prevail over them.

END TRANSCRIPT

[tomd2]

Kaslin, first thank you for posting Rush transcripts. a labor of love.
2nd on WABC after Rush explained that the advertisers would replaced the next advertiser on WABC in NYC had a new advertiser http://KoshergiftBasket.com. At first I thought it was one of Rush's parodies but it is legit. Take that ProFlowers.

[tomd2]

http://KoshergiftBaskets.com

[aMorePerfectUnion]

I’ve had a sleep number bed for a decade and it has worked flawlessly for a decade.
Since it’s paid for, I don’t intend to get rid of it.

[me1og]

What a little bitchy drama queen. Rush has made a difference and continues to do so. We will miss him terribly when he’s gone. Whiny little girls like you are a dime a dozen.

[commonguymd]

amen

[ScottinVA]

I have no doubt there are plenty other advertisers who’d love to have those slots.

A pox upon the POS companies who bailed.

[ScottinVA]

like a general who deployed his troops and then ran

Quite a stretch with that comparison. If ANYONE has toughed it out vs. the American left, it's Limbaugh.

[ontap]

Who wants you to? not me....all I can do is relate my experience with the POS!!!

[TYVets]

In the past General Motors wanted to advertise on Rush's show. He said no.

Not to worry about hearing Volt commercials in the future.

[Vigilanteman]

Advertisers not only follow the audience, they follow the demographics which have money to spend. That demographic is overwhelmingly conservative because we haven't blown our public assistance check on drugs, booze and lottery tickets. At the moment, you can still make more from actually earning a paycheck than from a gubmint gimme check. Though, of course, ObaMao is working 24/7 to change that.

[cblue55]

I have a Sleep Number bed -never have liked it.

[cblue55]

I have a Sleep Number bed -never have liked it.

[ontap]

I'm not willing to fund his Palm Beach home if he's not willing to tough it out against the anti-American Left.

You're perfectly within your rights to stop listening. I think he is the only one who decides how he runs his show and that's how it should be!!!

[cblue55]

I have a Sleep Number bed -never have liked it.

[Buckeye McFrog]

Excellent point.

Air America failed because they could not sell ad time. Because Liberals are anti-Capitalism and make lousy customers. Hence not many of them were buying the stuff they heard advertised on their shows. So the revenue dried-up and their shows went away.

[FreeAtlanta]

I liked a suggestion one Freeper had that Rush start a line of products to replace all these cowards.

It took a while, but he replaced Snapple with Two If by Tea. I bet he could sell some memory foam bed (I like much better than the silly air mattress sleep numbers), Rush Flowers, and Rush Backup.

[sam_paine]

Dr. Thorne: Rush did what every politician does - cave and then try to make it sound like he's not caving. Besides the "we're all in this together" meme that he is pushing lies this bottom line truth: Rush grovelled and then pulled the rug out from under all of us who have been supporting him in this mess, like a general who deployed his troops and then ran.

Good rant. Aren't you impressive!? Now suppose Rush drops dead tomorrow like Breitbart did.

Then what?

Sean Hannity becomes the new William F Buckley? I don't think so. And FR is hanging by an IT thread too!

Your analogy about generals is good though. The conservative movement is acting like an Army where 1/3 of the soldiers run around proud of fragging their leaders, 1/3 of them are deserting because their generals are not getting promotions, and 1/3 are afraid to even say boo to the liberal enemies and family members in their own dining rooms, much less fight them with the zeal of a Rush or a Breitbart.

And the enemy can't believe how easy their victories are coming.

[allmost]

Your response was your own brilliance. It had nothing to do with me.

[Cyber Liberty]

PFLR

[CainConservative]

Sure, I borrowed if off of Google Images today.