I don't think that recently purchased hybrid cars are ready to be replaced.
I think these are people who purchased hybrid cars who chose not make their second-car purchase a hybrid, too.
People may be thinking that one hybrid car in the family is enough.
-PJ
As in, "One hybrid car in the family is enough."
That seems like the most likely interpretation. Usually people who want a second car while the first is still up and running need one economical running-around-town car and one heavy-duty cargo-hauler.