I really do not like to see conservative groups seriously adopting the language of the left. As long as Kellogg does not get bullied off of conservative shows by the left, I am ok with their stance.
Now if it turns out that they advertise with a political slant, I am all in favor of letting them see if they can survive with the customers they want. But that is to my mind different than adopting the language of the left and trying to reduced free speech.
Apparently, they do advertise with a political slant:
http://www.mpp.org/media/op-eds/kelloggs-wimps-out-over.html
Offenses against muslim sensibilities and pot smoking are taboo, but drunk driving arrests and attacks on women and Christians are okie dokie.