"There's an ad, talking about [how] the president is too cool, [asking] is he too cool? And there's this music that reminds me of, you know, some of the blaxploitation films from the 70s playing in the background, him with his sunglasses," Rye said. "And to me it was just very racially-charged. They weren't asking if Bush was too cool, but, yet, people say that that's the number one person they'd love to have a beer with. So, if that's not cool I dont know what is."
I see that the word ‘cool’ has now been added to the ever growing list of racist, dog whistle code words.