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Actually, according to most technology experts, the Zune was/is, technologically, a vastly superior MP3 player to the iPod.

What technology experts? The first Zune was just a run-of-the-mill rebadged Toshiba player. For the next three generations it was just playing catch-up with the iPod. It died because to knock the king off the hill, you need a BETTER product. At most it equaled the iPod, not a very good incentive for people to choose it over the Ipod.

even if the iPads and iPhones aren't really superior or extraordinary technology.

Yeah, that Retina display isn't superior to the other low-res displays out there. The iPad 3 doesn't have the most powerful graphics. The iPhone 4S doesn't have Siri. It's the iPhone that feels cheap and plasticky, not the Samsung Galaxy. Both the iPhone and the iPad were revolutionary when they came out, and Apple hasn't been sitting still. I'm sure the cool factor is there for some, but in the end Apple will remain a top-seller only so long as the products are top-notch.

My wife doesn't even like Apple, and I took her to see all the tablets on the market before showing her the iPad. She even looked at that Asus that converts to a notebook-like setup. She rejected each one of them before buying the iPad. Why? Simply, it was superior.

Siri? A useless aspect of the iPhone.

The iPhone and iPad are nice gadgets, but, they're still, mostly, in the toys category of computing gadgets. Even the Xbox is mostly a toy, but, a whole lot more useful, where people can actually do gaming and entertainment and a whole bunch of other things that, "computers" can do.

Look, nobody is going to take away your iGadgets, and, if you and your wife are happy with them, then more power to you.

The discussion is about the MS introduction of its tablet, the Surfaces. What they've proposed, are, without argument, superior in capabilities to any tablets out there right now, including iPads and Android tablets. If I have a choice between 2 tablets, that can perform very nicely, I'd choose the one that gave me more features for the same price. Then, if one of them gave me PC-like capabilities and the other didn't, and the prices weren't considerably different, then I'd be nuts to choose the one with the lesser capabilities. It's that simple. No need to argue about it. If you feel committed and fanatical about Apple stuff, then, go ahead and stick with Apple stuff. But, I prefer to make my choices a bit more intelligently. ;)