If the head honcho could make the assertion that dropping his largest radio advertising program wouldn't affect his sales... isn't he admitting that the spending itself was wasteful, as it wasn't intended to generate sales? That doesn't look like a smart admission to be implying.
My husband had an account with Pro Flowers and hasn’t ordered from them since the Fluke ordeal. Lucky for me as I don’t have to get flowers in a box! LOL!