Romney has a story to tell and a long history lacking any scandal and this presents a real problem for the likes of Axelrod, whose winning methods always revolve around outing and promoting scandalous behavior in opponents.
I don't believe the polls showing him trailing Obama among women by 25-30 points because I have seen others, among likely voters in which he trails by a mere 3-4 points.
I would like to see the figures for women excluding black women. When 94% of one group votes lockstep with one party, gender is not the issue. It skews the numbers. I understand the Romney is winning the married woman segment and losing singles.