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MSNBC Tops Fox News On Back-To Back Nights In Primetime Demo
TV Newser ^ | 9/19/2012 | Alex Weprin

Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache

Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channel’s 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNC’s 526,000. We will have the full ratings numbers in The Scoreboard a little later on.

The number one show in the demo on cable news is always, always “The O’Reilly Factor” unless there is some sort of unusual news event or huge booking.

Last night, there was no big news event, but the number one show in the demo was MSNBC’s “The Rachel Maddow Show.” This is despite the fact that O’Reilly had a big (and younger-skewing) guest in Comedy Central’s Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to O’Reilly’s 682,000 at 8pm.

Last night in head to head match ups, MSNBC’s “The Ed Show” was fewer than 200,000 viewers behind the “Factor” in the demo, while Maddow and “The Last Word” had clean wins over “Hannity” and “On the Record,” respectively. In total viewers, O’Reilly doubled “Ed” in the ratings, while “Hannity” led Maddow by 206,000 viewers. At 10 PM, “On the Record” topped “The Last Word” by 100,000 total viewers.

FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.


TOPICS: News/Current Events
KEYWORDS: msnbc
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To: Dysart

How could I forget the worst of the worst, the utterly insane bob beckel?


81 posted on 09/19/2012 5:11:59 PM PDT by Dysart
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To: My Favorite Headache

Fox sux!!

Noonan sux!!!

Krystol sux

Coulter sux!!!

Romney sux!!!

Rove sux!!!

Krauthamer sux!!!

Huckabee sux!!!

Christie sux!!!

Drudge sux!!!

Everybody sux !!!!

So say’s FR

Except Sarah of course.


82 posted on 09/19/2012 5:12:52 PM PDT by Blackirish
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Comment #83 Removed by Moderator

Only watch FOX News when Palin is on.


84 posted on 09/19/2012 6:05:02 PM PDT by Kolath
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To: My Favorite Headache

CABLE NEWS RACE
TUES., SEPT. 18, 2012

FOXNEWS O’REILLY 3,349,000
FOXNEWS HANNITY 2,246,000
FOXNEWS BAIER 2,082,000
FOXNEWS SHEP 2,059,000
FOXNEWS FIVE 2,048,000
MSNBC MADDOW 2,040,000
FOXNEWS GRETA 1,843,000
MSNBC O’DONNELL 1,743,000
MSNBC HARDBALL 1,396,000
MSNBC SHARPTON 1,101,000
CNN COOPER 723,000
CNN PIERS 662,000


85 posted on 09/19/2012 6:27:33 PM PDT by kcvl
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To: nutmeg

Beck will be hitting about 3 cable outlets nationally by November. He is trying very hard to get on them before the election. The DISH thing was the first one he had to do right away.


86 posted on 09/19/2012 9:04:41 PM PDT by My Favorite Headache (In a world where I feel so small, I can't stop thinking big.)
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To: Sporke
Why only watch a channel you agree with all the time? I want to know what the enemy is up to...............

If you watch too much of that junk, it makes you want to get your gun and shoot a hole in the TV...cannot put my HD in jeopardy....

87 posted on 09/19/2012 10:23:42 PM PDT by goat granny
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To: JerseyDvl

Hey jj, Newt is on Gretas show right now. I guess Ailes backed down and rightfully so after acting like a bully.


88 posted on 09/20/2012 7:09:12 PM PDT by JerseyDvl (Cogito Ergo Doleo Soetoro, ABO and of course FUBO!)
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