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Romney Campaign Cautious With Ad Budget, Even in Key States [Romney Must Sack Chief Strategist!]
NY Times ^ | September 19, 2012 | EREMY W. PETERS and NICHOLAS CONFESSORE

Posted on 09/19/2012 6:38:05 PM PDT by Steelfish

Romney Campaign Cautious With Ad Budget, Even in Key States By JEREMY W. PETERS and NICHOLAS CONFESSORE September 19, 2012

Despite what appears to be a plump bank account and an in-house production studio that cranks out multiple commercials a day, Mr. Romney’s campaign has been tightfisted with its advertising budget, leaving him at a disadvantage in several crucial states as President Obama blankets them with ads.

One major reason appears to be that Mr. Romney’s campaign finances have been significantly less robust than recent headlines would suggest. Much of the more than $300 million the campaign reported raising this summer is earmarked for the Republican National Committee, state Republican organizations and Congressional races, limiting the money Mr. Romney’s own campaign has to spend.

With polls showing President Obama widening his lead in some of these states and the race a dead heat in others, Mr. Romney’s lack of a full-throttle media campaign is risky, especially as he struggles to get his message out over the din of news about his campaign’s recent setbacks.

(Excerpt) Read more at nytimes.com ...


TOPICS: News/Current Events; Politics/Elections
KEYWORDS: romney

1 posted on 09/19/2012 6:38:08 PM PDT by Steelfish
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To: Steelfish

Gee, the NY times telling me its over. That’s a surprise - not. I am sure you believed it.


2 posted on 09/19/2012 6:39:58 PM PDT by Perdogg
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To: Steelfish

Staffer does not know whether he should prance or ponder..... Rommney’s staff on the networks act like they want to be loved... no way to win a campaign time to be ALPHA


3 posted on 09/19/2012 6:43:32 PM PDT by Fred (http://thebubblefilm.com/)
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To: Perdogg

I’ve been waiting for Romney to come out counter punching with ads that will crush BHO’s glass jaw and I’m just not seeing it.


4 posted on 09/19/2012 6:43:48 PM PDT by STJPII
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To: Steelfish

I’m seeing far more 0bumble TV ads in Hampton Roads, VA than Romney’s.


5 posted on 09/19/2012 6:44:52 PM PDT by luvbach1 (Stop the destruction in 2012 or continue the decline)
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To: Steelfish
The NY Times is, of course, interpreting the evidence in a way that favors their candidate -- "One major reason appears to be that Mr. Romney’s campaign finances have been significantly less robust than recent headlines would suggest."

Alternatively, I've read that Romney's strategy in other elections has been to hold back on spending, and then to blitz his opponent with massive ad buys in the weeks just before the election. Can anyone confirm this? Or refute it?

6 posted on 09/19/2012 6:46:50 PM PDT by Sooth2222 ("Suppose you were an idiot. And suppose you were a member of congress. But I repeat myself." M.Twain)
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To: luvbach1

I am in NoVa I saw several ads tonights.


7 posted on 09/19/2012 6:47:29 PM PDT by Perdogg
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To: Steelfish

With 47% of the country on the dole or otherwise dependent on the federales, Governor Romney had better start REALLY CAMPAIGNING. Point out the current regime’s many abysmal failures (starting with the economic downspin, then our foreign and defense policies. There is so much more, just air some of BHO’s anti-American or anti-Christian or anti-Western statements, for goodness sakes!

And don’t be afraid to ask questions about just WHO BHO really IS, since he’s hidden his life so completely from the American voters. Never has any political candidate hidden his entire history, lineage, citizenship, you name it.... before..... What’s he hiding???????????????????????


8 posted on 09/19/2012 6:49:31 PM PDT by faithhopecharity
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To: Steelfish
All that campaign money will do Romney no good on November 7th so you know he's going to spend it all before then.
9 posted on 09/19/2012 6:50:19 PM PDT by SamAdams76
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To: Steelfish

Two words: Reggie Love.


10 posted on 09/19/2012 6:51:28 PM PDT by jimbo123
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To: Sooth2222
There was an article stating that Romney will release a blitzkreig of Ads.

To be honest, I think ads are overrated. There is this dumb ad by 0bama about smaller class sizes, wtf. The couple in the ad look like a bunch of losers. Also, the way 0bama sashays in the beginning of these ads makes him appear to be effeminate

11 posted on 09/19/2012 6:52:30 PM PDT by Perdogg
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To: Steelfish

I’ve seen 0 ads during football games but no Romney ads, whatsoever!! Where are the anti 0 PAC ads??


12 posted on 09/19/2012 6:54:10 PM PDT by Jane Long (Soli Deo Gloria!)
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To: Steelfish

It’s over. Barry has it in the bag. The 47% shouldn’t worry about the election anymore and stop wasting their time campaigning and voting. It’s time to PahTay and not worry about any goofy election. It’s over.


13 posted on 09/19/2012 6:55:45 PM PDT by FlingWingFlyer (Proud to be a 53 percenter American.)
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To: faithhopecharity

I have a sinking feeling we are seeing McCain redux. I think the media has effectively neutered Mitt and he hasn’t figured out how to respond. He needs to take a cue from Newt. One good thing about a second Obama term is he won’t finish it, as the country will be over.


14 posted on 09/19/2012 6:57:29 PM PDT by Tuxedo (Drink Tea - not Kool-Aid.)
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To: Perdogg
"There was an article stating that Romney will release a blitzkreig of Ads."

Yes, but I don't see anything out here. Not ads, not bumper stickers, not yard signs.

I'm not sure they're useless. There must be a bazillion video clips of Obama saying things, making promises that are laughable now. Yet I haven't seen a single Romney ad, never mind an ad attacking Obama.

15 posted on 09/19/2012 7:01:20 PM PDT by Sooth2222 ("Suppose you were an idiot. And suppose you were a member of congress. But I repeat myself." M.Twain)
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To: Sooth2222

where do you live?


16 posted on 09/19/2012 7:03:47 PM PDT by Perdogg
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To: Steelfish

This is bull. From what I’ve read they are holding out until early October and then carpet bombing for 4 weeks.


17 posted on 09/19/2012 7:04:38 PM PDT by nhwingut (Sarah Palin 12... No One Else)
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To: Steelfish

Hopefully we are witnessing a Rope-a-Dope strategy, and in October Romney throws multiple jabs, body blows and upper cuts.


18 posted on 09/19/2012 7:07:05 PM PDT by BlueStateRightist
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To: Sooth2222
Alternatively, I've read that Romney's strategy in other elections has been to hold back on spending, and then to blitz his opponent with massive ad buys in the weeks just before the election. Can anyone confirm this? Or refute it?

Unless there are people out here who are in the upper echelon of the Romney Campaign the answer to both of those is going to be "no". And if there are, there's no way they're going to reveal their internal playbook for the last weeks of the campaign.

I will say this: a lot of people (here and elsewhere) are suggesting that the Romney Campaign is holding back for the debates. I disagree: I think they're holding back to see what the September economic, and specifically the unemployment, numbers look like. Plus how previous months' numbers (specifically the abysmal August numbers) are revised. Once those numbers are out, the Romney Campaign will know what way to drive their narrative through the election (the risk, which MUST be taken, being that the October numbers/revisions will drop right before the election and could either reinforce or refute whatever case Romney's making throughout October).
19 posted on 09/19/2012 7:10:21 PM PDT by tanknetter
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To: nhwingut

That will be way too late.


20 posted on 09/19/2012 7:10:22 PM PDT by dfwgator (I'm voting for Ryan and that other guy.)
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To: Steelfish

If Romney wins, all of the expert advise about how he should have conducted his campaign will mean nothing. If he does not win, it will still mean nothing. He had four years to put together his game plan and his history does not indicate that he is a “fly by the seat of his pants” type individual. He may not be flashy, but he is steady and disciplined and I doubt that we will see him do something monumentally stupid like when McCain suspended his campaign to rush back to Washington and fix the economy. Some of his beliefs and policies may be questioned, but I don’t think there is any doubt that he is fully committed to defeating Oboma.


21 posted on 09/19/2012 7:11:31 PM PDT by etcb
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To: Steelfish

If Mitt’s strategy was to wait until October, a massively stupid idea.

He’s letting the Democrats define him. Once they do that, it’s over....he needed to attack from the get go.


22 posted on 09/19/2012 7:11:34 PM PDT by dfwgator (I'm voting for Ryan and that other guy.)
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To: Steelfish
So now we believe the hit pieces in this Obama newsletter ?

NY Slimes is a phony front group so who knows if this is the usual astroturf planted story from their real boss Axelrod !

The Slimes is such a pack of lies .

23 posted on 09/19/2012 7:13:15 PM PDT by ncalburt (NO MORE WIMPS need to apply to fight the Soros Funded Puppet !H)
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To: Steelfish

Obama told the DNC to pound sand and pay their own bills (and some of his)

Romney should do the same.

Early voting will be starting soon. Now is not the time to keep your powered.

It’s time to start firing!


24 posted on 09/19/2012 7:14:35 PM PDT by cableguymn (peace through strength. if they don't like you at least they will fear you.)
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To: dfwgator

If you read the article, it is clear the NY Times reporters are frustrated that Romney has not broadcast his plans for ad spending.

But from what I’ve read, Romney is going to stun the media and Obama with an onslaught, never seen before.

Personally, it is a risky strategy. Romney was mostly silent all summer. And then was supposed to start carpet bombing after RNC. And then delayed that. Now it’s in October. (I live in NH and have seen ZERO Romney ads. While Obama’s ads run all day.)

Let’s see.


25 posted on 09/19/2012 7:19:03 PM PDT by nhwingut (Sarah Palin 12... No One Else)
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To: Perdogg
I see quite a few of these posts but they never reply when asked where they live ???

I suspect many of these posts are pure astroturf !!!!

26 posted on 09/19/2012 7:20:57 PM PDT by ncalburt (NO MORE WIMPS need to apply to fight the Soros Funded Puppet !H)
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To: nhwingut

And in NH Romney is now leading (Rasmussen). Could it be Obama ads are falling on deaf ears, and the Romney campaign will only spend where it sees it needs to?


27 posted on 09/19/2012 7:23:09 PM PDT by BlueStateRightist
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To: FlingWingFlyer

you sly dog


28 posted on 09/19/2012 7:25:09 PM PDT by Nervous Tick ("You can ignore reality, but you can't ignore the consequences of ignoring reality.")
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To: BlueStateRightist

$4 gas will do that.


29 posted on 09/19/2012 7:28:54 PM PDT by nhwingut (Sarah Palin 12... No One Else)
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To: Steelfish

Anyone watching Mitt on Univision right now?


30 posted on 09/19/2012 7:29:40 PM PDT by dfwgator (I'm voting for Ryan and that other guy.)
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To: cableguymn

According to Gallup, single white women, separated, divorced, or widowed, voted “OVERWHELMINGLY” for Obama in 2008.

This demographic appears poised to send him to the WH again. A gender gap of 19-points spells doom.

Time to sack Ed Gillespie, Stuart Stevens, Reince Priebus etc. It’s time to use the brass knuckles. Run endless ads of Rats booing GOD during DNC, Gay Marriage etc. Attack, Attack, Attack, or Lose.


31 posted on 09/19/2012 7:33:37 PM PDT by Steelfish (ui)
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To: dfwgator

He is up 2 with lvs in nat and swing poll states(ras)
Actually I have just started seeing the ads today and they are pretty good


32 posted on 09/19/2012 7:36:37 PM PDT by italianquaker (The 47 pct need to pay their fair share)
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To: Steelfish

Here in NW Florida the only political ad I have heard on radio is an ad explaining how Romney would end Medicare and Medicaid and throw Grandma out of the nursing home. It is repeated at every ad break.


33 posted on 09/19/2012 7:41:17 PM PDT by arthurus (Read Hazlitt's Economics In One Lesson)
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To: italianquaker

Romney is winning today. Honest polls show it and the campaigns internals surely show it. If some of these conservative observers don’t get it it’’s becauses they are getting their “news” from CNN and the NYT. “Rope-A-Dope”?? I guess like the 3 months between Okinawa and Hiroshima were “Rope-A-Dope” Those Japanese really had us down.


34 posted on 09/19/2012 8:26:06 PM PDT by azcap (Who is John Galt ? www.conservativeshirts.com)
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To: Perdogg

I’ve seen Romnmey TV ads in Hampton Roads, VA, but at least a third more for the Obamanation. I expect that to change shortly. The Romney campaign may be running more ads in N. VA (Arlington area) because that’s stronger for Obama than Hampton Roads.


35 posted on 09/19/2012 8:26:41 PM PDT by luvbach1 (Stop the destruction in 2012 or continue the decline)
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To: Sooth2222

Yes, but I don’t see anything out here. Not ads, not bumper stickers, not yard signs.”

Texas may not be a really good state to use as an example, but we are just now opening up campaign headquarters offices all over the state. Signs are being delivered and we do have an assortment of bumper stickers available, but don’t expect to see as many because nobody I know wants their car vandalized.

It takes a great deal of time and money to switch from state to federal elections and gear up. Our primary season went on forever because of court battles over redistricting and runoffs because of hard fought battles. IMO because of most people’s short attention span two months is quite enough time. Thank God we don’t have to put up with a lot of TV ads - had enough of that during the primaries.


36 posted on 09/19/2012 8:28:57 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: Grams A; Sooth2222; Sarah Barracuda
Signs are being delivered and we do have an assortment of bumper stickers available, but don’t expect to see as many because nobody I know wants their car vandalized.

I saw something creative done today. Someone put their bumper sticker (didn't see what it said, the car went by too fast) on their windshield sun shade visor. The sticker was visible when the visor was flipped down. You can drive with it flipped down and the sticker showing. When you're ready to park the car, flip it up and no one (with evil intent) can see it.

37 posted on 09/19/2012 8:40:26 PM PDT by thecodont
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To: Steelfish

He’s probably saving up for the 2016 primaries./sarc??


38 posted on 09/19/2012 9:11:50 PM PDT by Moorings
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To: thecodont

I just saw my forth Obama ad in a span of half an hour..in LOS ANGELES..yeah here in looney liberal los angeles I am being bombarded with Obama ads..why? He already has this state won(Or does he?) why waste money and air time in a state he already has in the bag..maybe his internal polls show differently


39 posted on 09/19/2012 9:19:02 PM PDT by Sarah Barracuda
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To: Steelfish
Its not like there is not enough material from just the last four years. They could even have several themes/subjects going.

- There is the Israel subject. Starting with the disrespect of the Israeli prime minister, asking that Israel move back to the '67 (?) borders, removing Jerusalem from the party platform, and refusing to meet with Bibi, while hanging out with Letterman, Beyonce e.t.c.

- There is the EPA subject, with the lawsuits and war on the coal and oil industry.

- Attack on the freedom of religion, covering up christian symbols at Georgetown, lawsuits against church backed institutions (including the one that was overwhelmingly swatted down by the USSC), abortion mandates against church backed institutions, and finally removing God from the party platform. End it with booing and rejecting God three times.

I could go on, but these are just examples.

40 posted on 09/19/2012 9:22:45 PM PDT by Moorings
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To: thecodont

Bless you! Awesome suggestion - will certainly pass it on.


41 posted on 09/19/2012 9:27:16 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: Sarah Barracuda

I just saw my forth Obama ad in a span of half an hour..in LOS ANGELES..yeah here in looney liberal los angeles I am being bombarded with Obama ads..why? He already has this state won(Or does he?) why waste money and air time in a state he already has in the bag..maybe his internal polls show differently


Prolly Ozero trying prop up the overall national vote tally versus the electoral numbers so he can claim the election was stolen. Bush v. Gore 2000, only worse.

I, too, am in greater Los Angeles, but we don’t watch network telly, so we have not seen Ozero ads.


42 posted on 09/19/2012 9:42:35 PM PDT by AlexisHeavyMetal1981 (x)
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To: AlexisHeavyMetal1981

That would make sense, that way Obama can say due to the Voter ID laws the election was stolen from him..because I can’t think of another reason why I see CONSTANT Obama Ads here. First it was the Clinton for Obama Ads, starting today Im seeing this new one with Obama at first saying “Im Barack Obama and I approve this message” than it plays some clips of Romney then Obama talking about how he’s for the middle class and how Romney wants to help out the rich(Who make 250,000 and up, gee who knew that was rich these days)..the Ads are not on the local channels, but on the cable ones, dont know if that makes any difference


43 posted on 09/19/2012 9:45:04 PM PDT by Sarah Barracuda
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To: Sarah Barracuda

Wait till October and the debates...I think it is all a waste of time....go to the battleground states and use local media....


44 posted on 09/19/2012 9:48:24 PM PDT by Hojczyk
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To: Hojczyk

I think Romney’s internal polling shows he is in very good shape. I think all of these BS polls by the media are just made to make Republicans feel depressed so they won’t show up to the polls. Romney doesn’t look like a guy who thinks he is going to lose. In fact I just read how Romney and Ryan will embark on a bus tour starting on Monday throughout Ohio, does that sound like a campaign that thinks that they have lost Ohio I dont think so


45 posted on 09/19/2012 10:09:50 PM PDT by Sarah Barracuda
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To: BlueStateRightist
Could it be Obama ads are falling on deaf ears, and the Romney campaign will only spend where it sees it needs to?

About 6 months year ago, I remember reading several anecdotal stories on FR how some Freeper would be in a sport bar type of restaurant with a TV going. Zero would come on the tube and people would stop eating and watch for 1 minute and then return to eating and talking. It was very telling that people are sick and tired of the lying devil and "have heard it all before".

46 posted on 09/19/2012 11:25:57 PM PDT by MrDem (Founder: Democrats for Cheney/Palin 2012)
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To: nhwingut

I’m in NH on vacation this week & I’ve seen Romney TV ads on day & night. He’s at least 50/50 on TV time with Obama. He’s also running ads on the radio non-stop.


47 posted on 09/19/2012 11:53:33 PM PDT by LongWayHome
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To: Sarah Barracuda

It is like 1980....a lot of people will not tell a pollster there president is a failure...only problem today is we have thirty more years of give me government..we will see...


48 posted on 09/20/2012 8:03:30 AM PDT by Hojczyk
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