[FredZarguna]

You're not understanding: He is advertising on national cable channels. But technology now allows advertisers to target specific segments of advertising to local markets and regional markets on "national channels." While you are seeing an ad for Wal Mart on NBC in Texas, a guy in Ohio is seeing a Romney ad, and a guy in Pennsylvania is seeing an ad for the PA Senate race.

Really.

[County Agent Hank Kimball]

OK. Thanks. This isn’t my field and I appreciate the education. But bear with me here, becuse I DO work in marketing and something still doesn’t make sense.

It would make sense to me that a network like TBS, say, would reserve SOME block of ads that it sells nation-wide. Don’t they sell advertising directly? And if so, don’t they need to base that on some guaranteed (or estimated) viewership?

Now as I think this through, though, maybe I’m seeing your point even more clearly. Apparently Filth is placing nation-wide buys while Romney is doing only the targeted local buys.

Which I understand, but still don’t necessarily think is smart. People travel. They watch in hotels and bars. They watch in aunt Minnie’s house while they’re on vaction in the neighboring state. Still seems short-sighted.

But I think I’m starting to get what I at least HOPE they’re doing.

Thanks,
Hank