Rove/Bush in Texas in 1998 won the MAJORITY of Latino votes.
Dont diss them outright.
This was not inevitable and a bit of a shocker. So what lies was Obama telling them to get their vote?
At what cost?
Winning Texas and Winning the US are two different things.
Texas doesn’t have their own Social Security and Medicare programs. They don’t have AFDC and Foodstamp programs that are state level programs.
The Texas legislature meets only every other year.
There’s a whole host of reasons why citing Bush’s win in Texas is a basic non-sequitur.
But most all of them come down to this: The vast majority of free stuff is coming from the federal level.
Obama's campaign was a triumph of micro-targetted negative advertising. Blue-collar white males in Ohio were told that Romney was a greedy outsourcer out to destroy American manufacturing. Suburban women were told Romney was going to bring back back-alley abortions. I'm sure he had some Spanish-language ads against Romney that were real humdingers.
What's the way to deal with this kind of stuff? More negative campaigning from our side? Defensive ads against it? I don't know. But Romney didn't seem to offer much of either when attacked. He seemed to just take the punch and try to change the subject. Turned out not to be an effective strategy.