[Calvin Locke]

... and who would want to recreate that when much better malt is available today?

To quote "Yogurt": Merchandising, merchandising, where the real money ... is made.

Although, I doubt most people would know who Shackelton was.

I do remember somebody once marketed "Watergate Whiskey" during the investigation. IIRC, it sold for about $7/bottle.

The empty was worth a couple, three dollars more at the time.

My hopes of exploiting the differences in the two markets were dashed by being only 14 or 15 years old...

[Moltke]

True enough, and in the back of my mind when I posted.

And then there was...Billy Beer!