This is very true. Take our new Senator Ted Cruz (R) as an example.
But more than that - Hispanics may vote democrat, but they are a conservative group. Their family values align with conservative values in many ways.
Texans will never allow queer marriages, for instance.
Sadly (as I have seen with the Catholic community here in the Rust Belt) having Conservative social values means next to diddly when it comes to voting patterns.
If voting Dem is perceived as the best move for their pocketbooks they’ll do it in a heartbeat.
(for how long have I heard “Yeah, he’s a two-timing womanizing bastard who never met an abortion he didn’t like...but he’s for the Unions. And that’s what the Workin’ Man needs!”)