I think the present CEO, Ron Johnson, who was hired from Apple, is the instigator of: no sales, lousy, expensive advertising campaign and big gay push starting with Degenerate’s hire.
He’s still there and still doesn’t get it...JCP will soon be histoire.
Apparently RJ has been slow to realize that selling unique Apple products to hip young folks is a bit different than selling commodity type products to middle aged folks.
Executive hubris fail.....