[outinyellowdogcountry]

You are correct about the need for a stronger campaign to explain the new sales plan. What I remember was advertising that alluded to the change but didn’t hit home the advantage. Plus that coupon in the mail was like an invitation to come in and it kept Penney’s on our mind. I see their prices are very good and they have good working woman clothes.

[oh8eleven]

I see their prices are very good ...
Shortly after they announced the new pricing policy, I stopped into my local JCP and found the prices so low I thought I was being scammed - "Must have brought in really cheap krap from China."
When I realized the merchandise was the same it had always been, I thought American consumers would flood JCP across the country. Unfortunately for JCP ... not so much.