The message to corporations: Go gay, you will soon go away.
We do not go there anymore either, and for exactly that reason. I’ve sent them a few notes (like “drop me from your email solicitations”), but they never take note. Let them close. Put up a Chick-fil-A on the site.
I’m with you. I will NOT give my money to a store that advertised Father’s Day with a picture of two married homosexuals.
I find it amazing (and disgusting) how so many companies try to "remake" themselves by going all-in with the homo adulation. Trying to endear yourself to 1-2% of the population can't be the smart business plan. It looks like Penney's has seen some of the light to late and has dug a hole that it can't get out of.
That said, I think there have to be a lot of morons in high places as they throw their money into Madison Avenue and get some really horrendous commercials for their money - half of them leave you wondering what the product is and most of them find some way to disgust anyone with a shred of morality.