Agreed. Those who wish to rob all potential small competition often use the word, sustainable, dishonestly. My consideration is that we, who are more in touch with the physical world around us, should use the word more often and more appropriately. Those who want to own the world and relegate the rest of us to the slavery of buying only from them should also be ridiculed frequently. They speak in terms that are overly vague in their pretenses of being experts in technologies, while they have few technical skills and little technical knowledge. Efficient agriculture, for example, requires knowledge and practice in quite a few technologies that seem to most people to be unrelated.
Very good points! I’m just learning how to do a little gardening. Never had the time for it before.... wow! There is so much to learn just to produce a few tomatoes and beans and squash!
I agree with the need for the use of ridicule as often as can be applied to the appropriate targets who are worthy of derision.