It’s not a good idea to alienate 30% of your market to please 2% of your market. Moronic - why even dip into that (gay) issue at all? But, to tell the truth, I never heard of that controversy until now, and most of my recent clothes purchases have been at JCP or Fred Meyer. For men, I think they have pretty decent stuff, not the frumpy stuff that they seem to prefer for women.
“it’s not a good idea to alienate 30% of your market to please 2%”
I can hear a loud “Amen” coming from the Cracker Barrel camp.
When the former Apple retail guru (Johnson) went to JCP, it could have worked if he had played it right. However, he immediately embraced the “gay” issue and somehow thought that would work. It was the thing that tipped good, solid middle class women against JCP.
What these people don’t seem to get is that many, many middle-class, non-religious people who answer surveys saying that they don’t have a problem with, say, gay marriage, privately feel that homosexuality is “icky,” and they don’t want to be around it or be involved in supporting or promoting it. Duh!
It demonstrates just how out of touch he was. It is amazing that someone that out-of-touch could be hired by the board.
I wonder how Starbucks is doing? My wife and I were BIG Starbucks customers for years, Gold Cards and all. Now, we haven’t spent a dime there since CEO Schultz came out so publicly for the gays. They have lost hundreds, if not thousands of dollars from us. On top of that, we tell everyone we know about it, including people at our church and with our hundreds of “friends” on FB.
I don’t begrudge a company some under-the-radar pandering to pacify the GLAAD blackmailers (Like Jess J. does with race issues), but when they make their political correctness a major public issue, they lose me and mine.
Vote with your dollars. After all, they can’t MAKE you spend your money with them.
One of the first gay problems of JCP was Ellen Degeneres’ marketing of their products. In your face, in your face, in your face...all the time and there is nothing you can do about it. Wrong, wrong, wrong.