[Alberta's Child]

From what I've read, the NFL doesn't really have much of a choice in this matter. This is more for the protection of their advertisers and sponsors than anything else. What drives this is that they've signed agreements with all kinds of companies for "exclusive" sponsorship rights to the Super Bowl, and if they don't protect this trademark then the corporate sponsors aren't really "exclusive" sponsors.

If Coca-Cola is the "official soft drink of the Super Bowl" and the NFL goes out and allows another commercial enterprise to sign a sponsorship deal with Pepsi for a "Super Bowl party" or a "Super Bowl edition of the Jay Leno Show" or something like that, then Coca-Cola isn't getting what they paid for.

[DaveA37]

The only reason I’d watch that game (can’t say “Super Bowl” or I would get sued) is to see those drunken dumb asses who spend all that money for a ticket. Too bad the weather appears to be “balmy”. Who is playing in that game anyway?

[Balding_Eagle]

You posted to the wrong thread. This is an emotion driven thread.