I understand the point, but that is the wrong example. Having worked for over a decade at the Anaheim Theme Park, I can assure you, any commercial use of their name, without a written agreement in place, WILL attract the attention of their fully staffed legal department. Thank you.
Disney has successfully sued pre-schools and daycare centers to force them to remove images of Disney characters from walls and windows. They are quite famous for suing the carp out of anybody who would infringe their copyrights, and I don’t blame them.