“Women vote based on fear.”
How on earth did you come up with that one?
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In the absence of a man they will turn to government to provide those things (out of fear)
First and foremost is safety, nothing else matters if you don't feel safe. So they will tend to vote for the party that will keep them safest when they feel threatened. People can be threatened from within (think crime) or from without (think terrorism)
The political class has known this for sometime and both sides exploit it, examples:
* Johnsons nuclear doomsday “Daisy commercial”
* Southern segregationists claims in regards to racial integration
* Reagan and HW Bush claim that Democrats are soft on crime and the famous “Willie Horton ads”
* W Bush war on terror
Once they feel safe they will tend to vote for the party that will provide, nurture, and/or take care of them (think welfare, college loans, and free healthcare).
Because of this, Republicans who have been historically tuff on crime and tuff on defense will have the advantage in an environment where women feel their safety is at stake, and democrats will have an advantage in times of relative peace and safety.
Thus, I argue that Republicans need to face this head-on and make the point that Democratic safety net programs are actually a THREAT to their financial well being and ultimately their safety.