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...No, leave him in until the primary is over. He is a “niche candidate” who has substantial appeal with those living near the border.

Perhaps among Anglos living near the border, but not necessarily with the Mexican contingent down there, which is a numeric majority. You don't get elected in the RGV unless your last name is Juarez, Gutierrez, Villanueva or Valdez. Rhetoric such as that used by Mapp will lose him far more votes in the Valley than it will gain him. Guaranteed.

“Rhetoric such as that used by Mapp will lose him far more votes in the Valley than it will gain him. Guaranteed.”

So you are of the belief that Hispanics will vote Republican? All you have to do is look at a congressional district map of Texas to know that virtually all the seats along the border as well as those in the major cities are all RAT. Mapp needs to get to the white Republicans (along with those Hispanics who are conservative, if there are any) for the primary. As for the general election, the RATS will vote RAT as well.