Posted on 03/11/2014 2:59:21 PM PDT by 2ndDivisionVet
With an appearance on Bloomberg TV Tuesday, Former CNN president Jon Klein and former NBC entertainment chairman Jeff Gaspin announced their new online streaming video venture called TAPP, short for TV App. As for the types of personalities the pair hopes to feature on the service? According to Klein, Sarah Palin is exactly the type of person they are looking for.
We are not talking about specific talent, Klein said in response to rumors that they have been in talks with Palin about the venture. I will tell you that Sarah Palin is the kind of personality who has a massive social presence, and a core group of followers and supporters who hang on to her every word. That is exactly the characteristic that these channels are looking for.
Similar to Glenn Becks TheBlaze.com, TAPP will consist of multiple channels and shows that users can stream online for somewhere in the $10/month range. Everybodys got someone, one person at least, that they would pay $10 per month to get more of, Klein added. He envisions a world in which everyone has a TAPP channel the way anyone can have a YouTube channel today.
TAPPs initial batch of investors includes Discovery Communications, Demarest Films and Google executive chairman Eric Schmidt.
Watch video below, via Bloomberg TV:
(VIDEO-AT-LINK)
I think it would be unwise for Palin to deal with these people - former NBC and CNN executives, i.e., likely shallow and/or dishonest people - unless she got an ownership stake in the venture. A contract isn’t sufficient protection.
What’s the catch?
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