Kids have ways of enforcing their social norms that are a bit crude and heavy-handed. They lack the subtlety normally associated with adult enforcement of social norms.
A problem we have with society is that we no longer recognize a number of social norms that are highly desireable. Thirty years ago, the idea of “gay marriage” would have been against all social norms. So we coddle the “my little pony” backpack kid. Sorry, boys should NOT have “my little pony” backpacks. It’s just wrong.
I feel sorry for the kid, I don’t like bullying, but he needs to get his act together and not wear a “my little pony” backpack. It does make him a target, as well it should. Get the kid a Call of Duty backpack instead.
If he were truly cool, he would join a swim team and get a SPEEDO back pack.
You can get a Marine assault pack at armygear.net for @$30. That’s what my son has. They last.