[wideawake]

This site's membership consists of many male visitors who are looking to cheat, and of a handful of female professionals who are posing as regular wives who are looking to cheat.

[Bartholomew Roberts]

And many, many fake female ads to lure the guys in. That is where the money is.

Plus a big marketing communications/public relations department that plants these “stories” with the media looking for risqué material.

It is all pretend.