CBS, Colbert and Contempt for America

frontpagemag.com ^ | 4-14-2014 | Daniel Greenfield

[servo1969]

[henkster]

The ideal television viewer is now in his twenties or thirties, lives in a city, has plenty of disposable income and is highly active on social media so that his or her brand choices influence their peers. He bought a new smartphone in the last 12 months and the next gaming console, he goes to bars and night clubs, spends $400 on video games and $300 on music. He is more likely to do these things than to become a parent, invest in stocks or buy a home.

It goes without saying that he is also an enthusiastic supporter of gay marriage, gun control and Obama. And that he hates anyone who isn’t.

And when the urban animals go feral on him, he will wimper in the corner and cry as they beat the life out of him.

[lacrew]

“Letterman won on image, retiring as an honored figure”

Really?

[GeronL]

dirty old pervert

[Mike Darancette]

CBS didn’t pick Ellen because they are sexist homophobes.

[OldPossum]

I like the image.

[Steely Tom]

Companies are no longer being polite about it. Coca Cola, Kraft and CBS are actively courting liberal audiences by mocking and rejecting Middle America.

Hey, it worked so well for J.C.Penney.

[tcrlaf]

CBS Execs just don’t want “The Headache” of hiring someone that might make an actual Obama Joke.

That might get them disinvited from Tina Brown’s next fancy-dress Manhattan party, and that could be a media career-ending event.

[lentulusgracchus]

Guy looks just like a hip Manhattan suit who despises hayseed Oldthinker America.

What was that verse about tinkling cymbals and sounding brass? That seems to be where these guys live. "Oldthinkers? Off to the crematoria with them!!"

[lentulusgracchus]

You need to go back and re-read the article.

This isn't fear of a political faux pas, it's a cold-blooded corporate decision to exalt a valueless value set in order to woo valueless Urban Animal consumerbots.

[Oliviaforever]

“Guy looks just like a hip Manhattan suit who despises hayseed Oldthinker America.”

It is almost as if the networks have decided that middle America or Oldthinker America does not have as much money as the young big city folks.

[Mr. Jeeves]

The demo rating, 18-49, is the only rating that matters. Viewers younger than that can still pay off. Just ask the CW. Older viewers however are unwanted.

Given the realities of the Obama economy, they are going to have to re-think that at some point. 55+ is where a high percentage of the discretionary spending power remaining to America resides.

[1010RD]

Colbert is the embodiment of the word sophomoric.

He reminds me of every funny guy I met in college. They and their six buddies thought they were really, really funny.

[DManA]

On what planet was Leno "booed out the door"?

while Leno was booed out the door

[NathanR]

Not this one.

[DManA]

I guess the Manhattan upper east side is another planet.

[Jim Noble]

“55+ is where a high percentage of the discretionary spending power remaining to America resides.”

Have you seen the new deductibles for Obamacare plans that go into effect after the next election?

Part of the design is to crush the 55+ demo.

[Bubba Ho-Tep]

Television networks aren’t being foolish by driving away older viewers. They’re working closely with ad agencies that want the same thing.

This guy has never sat through a marketing meeting in his life, I suspect. He thinks that it's the networks and the ad agencies that are driving this? It's the advertisers and their marketing people, who are relentlessly data-driven, looking at the ROI for every marketing dollar. Ad agencies execute the brief from the client, including target demographics, and come up with a bunch of ideas, hoping the client likes one of them. Networks program to maximize the revenue from those advertisers.

[trisham]

The advertisers want to make money. It’s that simple.

[Lizavetta]

Amazing how old one looks when the lights aren’t on you just right. He’s got more lines that a piece of Java code.