This deal makes no sense whatsoever. Money to burn I guess.
$3 billion is 3 weeks of FCF...
He is a super sharp music insider who has some innovative ideas and connections around music subscription services. AAPL's PR dept. may bob and weave and say they wanted a headphone line or that Dr. Dre is a new branding face.
I think Muve, Rhapsody, and Pandora know better though, and probably working feverishly for a defense.